Isn't existence a self-complicating phenomenon? Particles form stars and planets, energy shapes the substances, substances create life forms, life turns non-organic into organic, organisms evolve into complex entities, complexity leads to advanced life functions, which in turn allow living beings to think, thought leads to interaction with environment, interaction with environment makes societies, societies create civilizations, from which culture and education, and a wide variety of other related phenomena spring to life.
And before you know it, you get people raging over distribution of virtual goods in dreamlike worlds (i.e. ninja looters in World of Warcraft).
It happens. People can get so involved in increasingly complex features of the universe, they temporarily have their field of view narrowed down. Which leads to even more complex creations.
Well that was deep. But yeah, they are Teenage MUTANT Ninja Turtles, not Teenage Alien Ninja Turtles. Bay should get his facts straight.