The main reason I just don't think it's possible. They'd need worldwide support from every government (most of which claim to want to make the web more accessible, UK government says they want every family to have access by 2xxx, for example), web host and company to make such dramatic changes to how the worlds greatest and largest communication medium. They'd also need every ISP in on it too, if just one provider offers a normal service, the others'll get fuck all and the other will gain a monopoly of any customers with an ounce of sense. It's just something that's impossible to pull off and quite frankly the whole idea stinks of a ridiculous conspiracy.
Even if true, it'll just be seen through as a shallow attempt to gain control and profit of the internet. It'll fail.