They're not exactly stop-and-stare-at type cars. They're everywhere. How could you look at a 3 series for example (every man and his dog owns one) and "stop and stare" at it? No one would do that. I "stop and stare" only at the 760Li, the M5, the M6, the 630, the 645, the M6 convertible, the 630 convertible, the 645 convertible, the M3, the M3 convertible, the Z4 Roadster, the Z4 M Coupe, The Z4 M Roadster, the new M1, the old M1, the old Z1, the X3 Hybrid, the X5 Hybrid, the X5 4.8i and the 850CSI. That's less than 1 tenth of the BMW stable. Porsches I stare at everytime I see them regardless of model, eventhough there's tens of thousands of them here. They're more precious to me than Ferraris. Actually I'd take a lot of the BMW's over Ferraris too....
As for SAAB, I like SAAB, but I don't like the fact that they're owned by GM (which means part of your money when you buy a SAAB will support the U.S. military, both directly and indirectly). I also like Volvos, but it's the same thing with Volvo (its owned by Ford) which means that even if you buy a Volvo you're still supporting the evil war machine. If I was gonna buy a Swedish car I'd save up a ton of money and buy a sweet-ass Koenigsegg. Too bad it uses a modified Ford engine, but it's still Swedish-modified-engineering goodness.